What’s been your favorite placement?

Ask anyone in this business long enough and the favorite is almost never the biggest.

The one people name tends to be the one that came first, or the one that arrived when they were close to stopping, or the one where the room worked in a way that rooms usually do not. Chart position turns out to be a poor predictor of what somebody actually remembers.

The Melody App's head of business development gives his in the video above.